Todd Barket put it the best; this is hands-down my favorite blurb regarding this fiasco.
When people shop at certain stores, they’re paying not just for the product, but also the experience. They want to be a part of something bigger than the act of consumption. There’s a reason people wait in line at the 5th ave Abercrombie and Fitch, even if they’re only buying socks. The same applies to small stores too. Shoppers want to participate in something aspirational. And it costs money to create that experience. Combine that with the dozens of behind the scenes expenses, and you start to understand how expensive it can be to run a store. But that’s what people want and expect. If they didn’t, everyone would just be shopping at discount stores with no atmosphere.
via Well Spent.
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